Focus groups are a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes about something specific. Questions are asked in an interactive group setting where participants are free to talk with other group members.

What are Focus Groups?

Objectives

  • To learn what a focus group is
  • To understand the format of focus groups
  • To practice facilitating a focus group

Focus Group Facilitation

Objectives

  • To learn strategies for running a successful focus group
  • To agree on a focus group protocol

Coding Qualitative Data

Objectives

  • To experience an abbreviated version of the process involved in coding qualitative data
  • To discover some of the challenges that arise within the coding process
  • To discuss possibilities for navigating challenges