- To understand who your stakeholders are for a project
- To decide how to evaluate the outcomes of the project
- Pens or pencils
- Flip chart paper/whiteboard
- Markers/dry erase markers in multiple colors
Doing an evaluation often involves many stakeholders, including constituents, community leaders, government officers, funders, and others. Give participants five minutes to brainstorm with a partner the stakeholders of their project. Remind them that stakeholders can be impacted by the solution in positive, negative, or neutral ways. Each pair should write one or two stakeholders on post-it notes and then put them on the board.
As a group, compile the list of stakeholders, removing duplicates and adding any new ideas. Once participants feel that the list is complete, the group will create a map together. If you’d like, choose a participant to be the scribe.
Brainstorm a major solution that you have developed and write it in the middle of the board. Draw a line from the solution to the post-its with primary stakeholders who will be affected by the solution. From each primary stakeholder, draw a line and list the secondary stakeholders that will be affected by the solution.
Keep going by mapping more and more stakeholders, including human and non-human stakeholders. When you are finished, have the group assess which of the stakeholders might be better off as a result of the solution and which might be negatively affected. What will success look like from these multiple perspectives?
Have the team discuss various qualitative and quantitative measurement methods to evaluate the outcomes of your project. Refer to methods that have been tried as best practices and brainstorm new methods that might be necessary to achieve your specific goals. Which of these are appropriate for the challenge? Which of these methods speak to the interests and goals of the different stakeholders?
Once you have created a way to evaluate your outcomes, write the effects on the map you’ve created. Color code the stakeholders that receive benefits from the solution and those that experience negative effects. If possible, quantify the value of the effects with a standardized measurement system.
Develop a plan that includes the right mix of qualitative and quantitative methods that will help the team keep learning about how to improve upon solutions and how to deliver those solutions more effectively.